Schedule ten interviews across distinct segments within seventy‑two hours, using a shared script focused on past behavior, not hypotheticals. Record permissioned calls, timestamp insights, and tag quotes. The tenth call often makes contradictions undeniable, guiding sharper hypotheses, lean prototypes, and respectful follow‑ups that convert curious listeners into early champions.
Open a running log where each belief is framed as a testable statement, paired with a measure and a deadline. Capture outcomes without spin, then prune or promote beliefs. Over weeks, this living document becomes a compass that de‑risks bets, clarifies positioning, and strengthens conviction when noise and pressure rise.
Instrument simple metrics first: reply rate, scheduled calls, offer clicks, trial activations, and retained users after one week. Avoid vanity dashboards until patterns emerge. With just a spreadsheet and two charts, many founders spot decisive inflection points and confidently double down on channels, messages, and features that demonstrably move customers.